New Rule: Adapt or Die

The current uncertainty favors those marketers who embrace change, disruption and purpose while moving quickly. If ever there’s a time to question accepted wisdom, it’s now.

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Marketing in the Time of Quarantine

Times are weird and the great bulwark of commerce has shuddered to a halt. That doesn’t mean marketing stops. You don't unplug your clock to save time, do you? It does mean we get to take a fresh look at old ways of doing things.

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