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Welcome to 148 COMMUNICATIONS.
We're a full-service strategic communications, marketing and branding agency that specializes in taking AEC industry organizations to new levels of success. We do a lot of things, but we specialize in three core areas.
We're a full-service strategic communications, marketing and branding agency that specializes in taking AEC industry organizations to new levels of success. We do a lot of things, but we specialize in three core areas.
STRATEGY
We monitor current industry disruptors, do our research and tap into our vast experience to drive healthy, sustained growth.
STORIES
We script and tell compelling narratives that show your audience you understand and can solve their problems.
SYSTEMS
We design and implement a sustainable infrastructure that supports quantum leaps of growth and expansion.
HOW WE THINK
Sure, we know the architecture, engineering and construction industry, the players and the trends. It’s been our home for the last three decades. But what we don’t know—yet—is how best to apply our knowledge and expertise to your specific challenges. So, before we do anything, here’s how we approach everything:
We Listen
Tell us what you want to achieve and we’ll help you get there. Are you moving into a new market or launching a new service? Dealing with an ownership transition or acquisition? Or just wanted to move off a plateau?
We Do No Harm
We protect what’s already working and build on your strengths to create a roadmap for success. Then, we use research, metrics and other data to help you achieve your goals.
We Make it Happen
We’re not just consultants—we’re doers. Battle-tested and proven. We’re used to rolling up our sleeves and implementing the systems we’ve created across digital and social platforms, across multiple offices and regions, in print and in pixels.
We Fix What's Broken
These days, communication moves in nanoseconds. We take a rapid response approach to feedback and market research. We’ll be right there in the trenches with you, working with your teams to make sure systems are working, messages are landing and clients are happy.
WHAT WE DO
We offer a range of services to help your organization define (or refine) its message, tell a compelling story and create an infrastructure that supports your next phase of growth.
STRATEGY
- Positioning and messaging
- New market / new service strategy
- Client research and satisfaction surveys
- Market audits
STORIES
- Brand and identity
- Market insights and thought leadership
- Social media
- Proposals and pitches
- Photo, video and multi-media
SYSTEMS
- Marketing structure
- Guidelines, standards and templates
- CRM systems analysis and implementation
- Marketing professional training
THE WORK
Just because we focus on the big picture doesn’t mean we can’t bring the pretties. We take pride in the way we tell compelling stories across multiple channels, internally and externally. Here are a few examples.
How does a design practice celebrate its design chops? Works in Progress, or WIP, has been showcasing the best of this firm’s work on the boards for more than 10 years. And it’s not a bad recruiting tool for a growing firm, either.
Pushed out across social channels, Predict is a digital collection of some of the latest research-based insights and trends from the Zeitgeist.
A new name. A new look. A trusted partner. A total re-branding system for a healthcare technology company that puts the patient at the center of everything they do.
Intended as an internal tool but shared on social, Datum features the latest trends across the organization and doubles as data-rich thought leadership that grabs clients.
Thought leadership takes two things: Thoughts and leaders. We can help with both, generating articles, white papers and blog posts.
Yes, we do that brochure thing, too. But, these days, shouldn’t your strategy be more digital than print?
ALL FOR ONE. ONE FOUR EIGHT.
THE TEAM
There is no B Team. This is who you get and who you’ll be dealing with throughout the entire project. Yup, we’re seasoned pros who have worked with some great organizations and produced some impressive results. And, if we can’t do it, we know someone who can.
THOM MCKAY
Thom is a seasoned marketing and communications professional who created 148 Communications to help companies grow in health and stature. He’s a wildly creative and collaborative force who knows how to tell compelling stories, solve problems and get the absolute best out of people.
He occasionally predicts the future. Has seen it all and tried most of it at least once.
CLAIRE PROPSTING
Claire is a journalist, strategist and branding maven who produces content that makes the heart soar and the mind long for more. She is the consummate problem solver, especially when it comes to digital communications, social media and market insights.
Claire has written extensively for real estate and design blogs, magazines, newspapers and an array of digital platforms around the world.
ALL FOR ONE. ONE FOUR EIGHT.
MARKET INSIGHTS
We love to let you know what’s on our mind, especially when it comes to things we feel passionately about. Feel free to check in regularly for a healthy dose of opinions and commentary, random and otherwise. In the meantime, here are a few things we just wanted to share.
The Death of the Architecture Firm
Read the first part of Thom’s two-part exploration of how today’s architecture practices must transform to survive. Part Two, which will be available shortly, focuses on issues related to people and culture.
Everyday Tech: The Resistance & the Fanatics
Technology is moving at the speed of light, but are consumers pushing back? Claire explores the latest research and what it means for brands trying to engage on digital channels.
WHAT OUR CLIENTS ARE SAYING
Thom and his team did an incredible job creating our new brand. We launched it last month and we couldn't be happier. The messaging and positioning are spot on, and it really resonated with our clients.
DEBBIE C.
SENIOR VICE PRESIDENT
We're a successful regional practice that needed to focus our message. Thom and his team helped us put shape to our culture in a manner that differentiates us from our competitors.
DOUG M.
DIRECTOR - PLANNING AND URBAN DESIGN
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