MUSINGS ON MARKETING
We love to let you know what’s on our mind, especially when it comes to things we feel passionately about. Feel free to check in regularly for a healthy dose of opinions and commentary, random and otherwise. In the meantime, here are a few things we just wanted to share.
A TRIBUTE: Harold L. Adams
Harold Adams was the long-time CEO and President of RTKL. And the guy who hired me for my first semi-real job after school. Here’s a tribute.
Four Things You Need Before Hiring a Marketing Consultant
If your company is considering hiring a marketing, communications or content strategy consultant, here are a few things you should consider before getting started.
Digital Marketing for the Next Frontier
The pandemic has given us all an opportunity to pause and re-think our current approach to even the most over-looked elements of our marketing and communications toolbox. That’s a good thing. Claire shares some tips that will help up your digital game.
New Rule: Adapt or Die
The current uncertainty favors those marketers who embrace change, disruption and purpose while moving quickly. If ever there’s a time to question accepted wisdom, it’s now.
Marketing in the Time of Quarantine
Times are weird and the great bulwark of commerce has shuddered to a halt. That doesn’t mean marketing stops. You don’t unplug your clock to save time, do you? It does mean we get to take a fresh look at old ways of doing things.
Make No Small Plans: Three Ways A/E Practices can Shape a New Normal
Yes, 2020 was surely the winter of our discontent, but it’s also time for the A/E profession to step up and help solve problems that impact us all.
Five Ways to Permanently Lose Customers During a Crisis
The last few days have brought a Tsunami of emails from organizations who want you to know how concerned they are. Most ring hollow. Here are ways companies can lose customers (and employees) with one poorly crafted email.
Communication in a Time of Crisis: Eight Tips for the C Suite
Confusing times take clear communications. Here are eight ways leaders can shine in the darkest of times.
Branding in an Age of Corporate Entropy: How A/E brands can defy the Laws of Thermodynamics
The communications eco-system is at a point of “singularity.” New thinking is needed to defy the laws of physics and break through to meaning and relevance.
Six Reasons Your A/E/C Marketing Isn’t Working
What happens when the org chart becomes the point? Our Man in Marketing explains it all…with apologies to Graham Greene.
Everyday Tech: The Resistance and the Fanatics
Technology is moving at the speed of light, but are consumers starting to push back? Claire Propsting explores the latest research and what it means for brands trying to engage on digital channels.