MUSINGS ON MARKETING

We love to let you know what’s on our mind, especially when it comes to things we feel passionately about. Feel free to check in regularly for a healthy dose of opinions and commentary, random and otherwise. In the meantime, here are a few things we just wanted to share.

Claire Propsting https://148communicate.com/
Social Media

Digital Marketing for the Next Frontier

The pandemic has given us all an opportunity to pause and re-think our current approach to even the most over-looked elements of our marketing and communications toolbox. That’s a good thing. Claire shares some tips that will help up your digital game.

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Marketing

New Rule: Adapt or Die

The current uncertainty favors those marketers who embrace change, disruption and purpose while moving quickly. If ever there’s a time to question accepted wisdom, it’s now.

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Marketing

Marketing in the Time of Quarantine

Times are weird and the great bulwark of commerce has shuddered to a halt. That doesn’t mean marketing stops. You don’t unplug your clock to save time, do you? It does mean we get to take a fresh look at old ways of doing things.

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Marketing

Death of the Architecture Firm: Part Two

This is the second of a two-part exploration of how today’s architecture practices must transform to survive. Part One (in the 1Q 2019 issue of DesignIntelligence Quarterly) touched on many of the external factors impacting the industry and the need for developing new organizational models.

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Marketing

Death of the Architecture Firm: Part One

Read the first part of Thom’s two-part exploration of how today’s architecture practices must transform to survive. Part Two, which will be available shortly, focuses on issues related to people and culture.

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