MARKET INSIGHTS: Musings on Marketing

A Few Recent Publications

We love to let you know what’s on our mind, especially when it comes to things we feel passionately about. Feel free to check in regularly for a healthy dose of opinions and commentary, random and otherwise. In the meantime, here are a few things we just wanted to share.

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Marketing

Death of the Architecture Firm: Part Two

This is the second of a two-part exploration of how today’s architecture practices must transform to survive. Part One (in the 1Q 2019 issue of DesignIntelligence Quarterly) touched on many of the external factors impacting the industry and the need for developing new organizational models.

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Marketing

Death of the Architecture Firm: Part One

Read the first part of Thom’s two-part exploration of how today’s architecture practices must transform to survive. Part Two, which will be available shortly, focuses on issues related to people and culture.

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