A TRIBUTE: Harold L. Adams
Harold Adams was the long-time CEO and President of RTKL. And the guy who hired me for my first semi-real job after school. Here's a tribute.
Four Things You Need Before Hiring a Marketing Consultant
If your company is considering hiring a marketing, communications or content strategy consultant, here are a few things you should consider before getting started.
New Rule: Adapt or Die
The current uncertainty favors those marketers who embrace change, disruption and purpose while moving quickly. If ever there’s a time to question accepted wisdom, it’s now.
Marketing in the Time of Quarantine
Times are weird and the great bulwark of commerce has shuddered to a halt. That doesn’t mean marketing stops. You don't unplug your clock to save time, do you? It does mean we get to take a fresh look at old ways of doing things.
Five Ways to Permanently Lose Customers During a Crisis
The last few days have brought a Tsunami of emails from organizations who want you to know how concerned they are. Most ring hollow. Here are ways companies can lose customers (and employees) with one poorly crafted email.
Communication in a Time of Crisis: Eight Tips for the C Suite
Confusing times take clear communications. Here are eight ways leaders can shine in the darkest of times.
Six Reasons Your A/E/C Marketing Isn’t Working
What happens when the org chart becomes the point? Our Man in Marketing explains it all…with apologies to Graham Greene.
